Tuesday, February 13, 2018

Rant! Why do knife companies over build blades?!?

I started this rant by mistake when I was writing the Machax post. I took it out because it just didn't belong. Thought it might be worth something on its own.

Both the Camillus bk1 and bk4 are examples of something tons and tons of knife companies do: over-build their blades. Why do companies over-build their blades? Lots of reasons. Let's take a look at just a few of them.

1) They let the fear of a broken blade guide them. Youtubers are responsible for this one. 99 out of 100 Youtube channels use the blades they are reviewing improperly. Basically all their reviews go like this: The review was good if the knife didn't break and the review was bad if it did. They don't actually care about the product, they will probably never touch it again. This tells the manufacturer that they don't have to make good, functional blades. All they have to do is put an edge on a quarter inch piece of steel and it will be a great knife because the Youtubers couldn't break it.

2) The company likes to market using the "tacticool" method. I was watching a interview from Bladeshow and they were interviewing one of the designers at this knife company, I don't want to name names so lets just call them "Bottoms." He said something like: "Here at Bottoms if a knife works at 1/8", we make it 3/16". If a chopper works at 3/16", we make it 1/4"". WHAT? Someone slap him in the face and get him a new job. They are so obsessed with marketing their knives as unbreakable weapons of war for only the most tactical people, that they forget to actually design the knife to be useful and functional.

3) This is a byproduct of reasons 1 and 2. The market demands it. Lots of good knife companies come out with a really awful deign at least once every two years, because they have to. They have to give the masses what they want. They either have to do it to stay in the black, or the men upstairs in the conference room told them to do it. The knife is almost always an over-built crap knife handed out to the Youtubers in the hopes that it will bring the rest of their line of knives into the spotlight.

End of Rant.

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